As a dental practice marketing is essential for attracting new patients and maintaining current patient retention. Your practice’s brand, messaging, and image need to be consistent across all communication channels. A well-written and executed marketing plan is critical to achieving your business goals.

Your website and social media profiles should clearly communicate your practice’s brand image and be updated regularly. You should also be able to easily list all services offered, staff bios, insurance plans accepted, and other relevant information.

Email marketing can help to keep your patients in the know. You can use your in-house email database collected from patient intake forms to send out monthly newsletters and brief information blurbs. This can minimize the number of cancellations and no-shows, which in turn will save your practice money.

Dental Practice Marketing: Strategies for Success

Social media is a great platform to post updates about your dental office and what’s happening in the industry. People like to relate to businesses they interact with and a well-done social media page can make your dental practice more personable.

Encourage satisfied customers to leave reviews on Google, Yelp, and other review platforms. This helps with your reputation management and can be promoted through your website, social media pages, email, text messages, business cards, and even billboards. Alternatively, an all-in-one customer experience platform such as DemandHub can manage your reviews and grow your business 10X.